THE PROJECT
What?
“Fàulas”, in Sardinian, actually means “lies.”
Fàulas is the ANS Festival that dismantles, deconstructs, and overturns prejudices and clichés about Sardinians and Sardinia.
It explores who we are and how we perceive ourselves: Who are the Sardinians? Who has told their history, and who is telling their present? How much of what is said is just a stereotype?
Why?
Fàulas is a festival for all Sardinians — a big mirror inviting us to take a closer look at ourselves and reflect on what we believe we are.
Its ambition is not to “solve” dilemmas or bring absolute “truths,” but to challenge our beliefs across different areas and open space for doubt.
How?
Panels discussions, book and audiovisual presentations, ANS Talk (thematic theatrical monologues curated by experts), art, music, and food — with a themed gastronomic circuit in the city’s restaurants.
MY WORK
My task was to design the multimedia and visual identity for the project.
The goal was to create a multimedia platform that is simple, usable, organized, recognizable, and visually appealing. The visual design needed to be discreet, yet carry a strong identity.
Visual identity
I worked on 3 main concepts:
1. Surprise
2. Happiness
3. Festive
To do this, I filled the city center of Oristano with super surprised faces!
Happiness is portrayed in an ironic and playful way, evoking the concept of celebration.
Sardinia appears with the flag next to the word “Fàulas,” a concept reinforced by the payoff.
The pop style emphasizes the informal nature of the festival, and the bold colors give it a fresh feel.
The promise is a festival that surprises, breaking down clichés without taking itself too seriously: with irony, joy, and a festive spirit.
That’s why complementary visual elements like speech bubbles, the hot air balloon, and the surprised faces are exaggerated and pop.
