I was working as freelance for Blitz Comunicazione at that time, as art director, and that’s when I made for Moveris this corporate identity and visual design for their new website.
To make Moveris identity a visual experience I had to work with the potential target profile and some key-words: movement, route, desire, luxury, exclusivity, personalized (experience), accessibility, discovering.
The name chosen by the client from a selection was ‘Moveris’: they wanted to emphasize the concept of ‘dynamism/movement’ es a clear reference to travel and the action to personalize experiences.
Gold, cyan and basic colors, are the best choice to describe vilually a ‘luxury experience’.
That’s how Moveris started: planning first its own ‘travel’!