MOVERIS: DESIRES IN MOTION
If we are all different, why should travel be the same for everyone?
Moveris is an idea, an intuition, a ‘little world’ made of attention and privilege for those who want to live a truly tailor-made Italian experience. This new enterprise was born in Florence, based on an idea backed by the experience and passion to transform tourism and visiting into a unique and exclusive experience with culture, excursions, food&wine and sports.
In addition to a lasting friendship and professional relationship, they share the desire to give form to an innovative interpretation of tourist services in Florence and throughout Tuscany, within an entrepreneurial structure.
I was working as freelance for Blitz Comunicazione at that time, as art director, and that’s when I made for Moveris this corporate identity and visual design for their new website.
To make Moveris identity a visual experience I had to work with the potential target profile and some key-words: movement, route, desire, luxury, exclusivity, personalized (experience), accessibility, discovering.
The name chosen by the client from a selection was ‘Moveris’: they wanted to emphasize the concept of ‘dynamism/movement’ es a clear reference to travel and the action to personalize experiences.
Gold, cyan and basic colors, are the best choice to describe vilually a ‘luxury experience’.
That’s how Moveris started: planning first its own ‘travel’!
HOW IT WORKS
“Discovering is a human right!
Moveris has chosen to make tourist services for disabled travelers”